Privacy policy

Privacy Policy

The controller responsible for data processing is:

Bülent Emekci

Gerauer Strasse 34

64546 Mörfelden-Walldorf

Email: b.emekci@emag-germany.de

We are pleased that you are interested in our website. Protecting your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access Data and Hosting

You can visit our website without providing any personal information. Each time a webpage is accessed, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred, and the requesting provider (access data), and documents the request. This access data is evaluated exclusively for the purpose of ensuring the smooth operation of the site and improving our offering. This serves to safeguard our legitimate interests in the correct presentation of our offering, which predominate within the context of a balancing of interests, pursuant to Art. 6(1) sentence 1 lit. f GDPR. All access data is deleted no later than one week after the end of your visit to the site. All access data is processed only for as long as is necessary to achieve the processing purposes stated above.

 Hosting

The hosting and website display services are provided in part by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected in forms provided for that purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: Canada

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: Canada, New Zealand, Japan, United Kingdom, USA.

The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Until certification by our service providers has been obtained, the data transfer continues to be based on the following basis: Standard Contractual Clauses of the European Commission.

Our service providers are located and/or use servers in these countries: Australia, India, Singapore.
There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

2. Data Processing for Contract Fulfillment and Contact

2.1 Data Processing for Contract Fulfillment

For the purpose of fulfilling the contract (including inquiries about and processing of any existing claims under warranty, breach-of-performance, and withdrawal rights, as well as any statutory update obligations) pursuant to Art. 6(1) sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, since in these cases we absolutely require the data to fulfill the contract and cannot ship the order without it. Which data is collected can be seen from the respective input forms.

Further information about the processing of your data, in particular about its disclosure to our service providers for the purposes of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the contract has been fully performed, your data will be restricted from further processing and deleted after expiry of the retention periods required under tax and commercial law, pursuant to Art. 6(1) sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

Merchandise Management System

We use merchandise management systems provided by external service providers for order and contract processing. Our service providers act on our behalf as part of a processing agreement. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

2.2 Customer Account

Provided you have given your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of setting up the customer account and for storing your data for future orders on our website. Your customer account can be deleted at any time, either by sending a message using the contact option described in this privacy policy or via a function provided for that purpose within the customer account. After your customer account has been deleted, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

 Contact

As part of customer communication, we collect personal data pursuant to Art. 6(1) sentence 1 lit. b GDPR in order to process your inquiries, if you voluntarily provide this data to us when contacting us (e.g. via contact form, live chat tool, or email). Mandatory fields are marked as such, since in these cases we absolutely require the data to process your inquiry. Which data is collected can be seen from the respective input forms. After your inquiry has been fully processed, your data will be deleted, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

 Live Chat and AI-Assisted Customer Service with Gorgias

For communication with our customers, we use the customer service and live chat service Gorgias. The use of artificial intelligence is clearly indicated to you as such in the chat window. As part of the use of this service, contact details, message content, ticket information, customer profiles, and other information provided in the context of customer communication may in particular be processed. The processing takes place for the purpose of handling and responding to customer inquiries.

The processing takes place – depending on the content of the respective inquiry – on the basis of Art. 6(1) sentence 1 lit. b GDPR, insofar as the communication serves the performance of a contract or pre-contractual measures, as well as on the basis of Art. 6(1) sentence 1 lit. f GDPR due to our legitimate interest in efficient and customer-friendly communication.

To provide certain AI-assisted features, in particular automated chat responses, summaries, and support in processing customer inquiries, Gorgias engages external service providers as subprocessors, in particular OpenAI. In doing so, the data required for the respective inquiry may be transmitted to and processed by these service providers.

Customer data is primarily stored within the European Union. However, in connection with the provision and security of the service, and in particular when using AI-assisted features, data may also be processed or stored in third countries, in particular in the USA and Australia. According to Gorgias, international data transfers are safeguarded by, among other things, the European Commission's Standard Contractual Clauses (SCCs) and Transfer Impact Assessments.

According to Gorgias, the customer data transmitted is not used to train publicly available AI models, but is processed exclusively to provide the requested functions.

3. Data Processing for Shipping Purposes

For the purpose of contract fulfillment pursuant to Art. 6(1) sentence 1 lit. b GDPR, we disclose your data to the shipping service provider commissioned with delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

 Data Disclosure to Shipping Service Providers for Delivery Notification Purposes

If you have given us your express consent to do so during or after your order, we will, on the basis of Art. 6(1) sentence 1 lit. a GDPR, disclose your email address and telephone number to the selected shipping service provider, so that it can contact you prior to delivery for the purpose of announcing or coordinating the delivery.
Consent can be withdrawn at any time by sending a message using the contact option described in this privacy policy. After withdrawal, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

4. Data Processing for Payment Processing

When processing payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data Processing for Transaction Processing

Depending on the payment method selected, we disclose the data necessary for processing the payment transaction to our technical service providers, to the commissioned credit institutions, or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfill the contract pursuant to Art. 6(1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data necessary for processing the payment themselves, e.g. on their own website or via a technical integration in the order process. The privacy policy of the respective payment service provider applies in this regard.

Depending on the payment method selected, data may be transferred to third countries outside the EU/EEA for which the European Commission has determined, by decision, that an adequate level of data protection exists. Insofar as a data transfer takes place to third countries outside the EU/EEA for which the European Commission has not issued a decision on an adequate level of data protection, the cooperation is based on the Standard Contractual Clauses of the European Commission.

If you have any questions about our partners for payment processing or about the basis of our cooperation with them, please contact us using the contact option named in this privacy policy.

4.2 Data Processing for Fraud Prevention and Optimization of Our Payment Processes

Where applicable, we provide the aforementioned service providers with additional data, which they use together with the data necessary for processing the payment for the purpose of fraud prevention and optimization of our payment processes (e.g. invoicing, handling of disputed payments, supporting accounting). This serves, pursuant to Art. 6(1) sentence 1 lit. f GDPR, to safeguard our legitimate interests in protection against fraud and in efficient payment management, which predominate within the context of a balancing of interests.

4.3 Identity and Credit Check When Choosing Klarna Payment Services

Purchase on account via Klarna
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"), we will ask for your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR to transmit to Klarna the data necessary for processing the payment and for an identity and credit check. In Germany, the credit reporting agencies named in Klarna's privacy policy may be used for the identity and credit check. Klarna uses the information received about the statistical probability of a payment default for a balanced decision regarding the establishment, performance, or termination of the contractual relationship. You can withdraw your consent at any time by sending a message using the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also withdraw your consent to this use of your personal data directly with Klarna at any time.

4.4 Identity and Credit Check When Choosing Purchase on Account via PayPal and Ratepay

If you choose the payment method Purchase on Account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter "Ratepay") and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter "PayPal")), we will ask for your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR to transmit to Ratepay the data necessary for processing the payment and for an identity and credit check. In Germany, the credit reporting agencies named in Ratepay's privacy policy may be used for the identity and credit check. Ratepay uses the information received about the statistical probability of a payment default for a balanced decision regarding the establishment, performance, or termination of the contractual relationship. You can withdraw your consent at any time by sending a message using the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. Additional information on data protection at PayPal can be found here.

5. Advertising by Email

5.1 Email Newsletter with Sign-Up, Newsletter Tracking with Separate Consent

If you sign up for our newsletter, we use the data required for this purpose, or data separately provided by you, to regularly send you our email newsletter on the basis of your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message using the contact option described below or via a link provided for that purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

If you have additionally given us your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR to analyze our newsletter, we also analyze your interaction with our newsletter by measuring, storing, and evaluating open rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link in particular the following "newsletter data"

• the page from which the page was requested (so-called referrer URL),
• the date and time of access,
• a description of the type of web browser used,
• the IP address of the requesting computer,
• the email address,
• the date and time of sign-up and confirmation

with the single-pixel technologies and your email address or your IP address, and where applicable, an individual ID. Links contained in the newsletter may also contain this ID.

You can unsubscribe from newsletter tracking at any time, either by sending a message using the contact option described, or via a link provided for that purpose in the newsletter.

This information is stored for as long as you are subscribed to the newsletter.

5.2 Newsletter Dispatch

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: USA, United Kingdom.

The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Certification is in place.

Our service providers are located and/or use servers in these countries: Australia, Singapore. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

5.3 Sending Review Requests by Email

If you have given us your express consent to do so pursuant to Art. 6(1) sentence 1 lit. a GDPR during or after your order, we use your email address to request that you submit a review of your order via the review system we use. This consent can be withdrawn at any time by sending a message using the contact option described in this privacy policy or via a link provided for that purpose in the review request. After you withdraw your consent, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

Review requests may also be sent by our service provider Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops").

In connection with the sending of review requests, we receive status information from Trusted Shops (e.g. whether the review request was sent and whether it was delivered). This takes place pursuant to Art. 6(1) sentence 1 lit. f GDPR in order to fulfill our legitimate interest in receiving information about review invitations, so that we can make optimizations based on this where applicable, and to fulfill Trusted Shops' legitimate interest in being able to offer this service.

We are jointly responsible with Trusted Shops for sending review requests and for collecting and displaying review and status information.

Within the scope of the joint controllership existing between us and Trusted Shops, please contact Trusted Shops directly for data protection questions and to exercise your rights, using the contact options you can find here. Further information on data protection can be found via the following link here. Regardless of this, you can always also contact us using the contact option described in this privacy policy. Your request will then, if necessary, be forwarded to the other controller for a response.

6. Cookies and Other Technologies

6.1 General Information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies, including so-called cookies, on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). You can find the storage period in the overview in your web browser's cookie settings.

Protection of Privacy on Devices

When using our online offering, we use strictly necessary technologies in order to be able to provide the digital service expressly requested. The storage of information on your device, or access to information already stored on your device, does not require consent in this regard.

For functions that are not strictly necessary, the storage of information on your device, or access to information already stored on your device, requires your consent. Please note that if you do not give consent, parts of the website may not be fully usable. Any consent you have given remains in effect until you adjust or reset the relevant settings on your device.

Any Subsequent Data Processing via Cookies and Other Technologies

We use technologies that are strictly necessary for the use of certain functions of our website. These technologies collect and process IP address, time of visit, device and browser information, as well as information about your use of our website. This serves our legitimate interests, which predominate within the context of a balancing of interests, in an optimized presentation of our offering pursuant to Art. 6(1) sentence 1 lit. f GDPR.

We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data), as well as for web analytics and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.

Cookie Settings

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

To the extent you have consented to the use of these technologies pursuant to Art. 6(1) sentence 1 lit. a GDPR, you can withdraw your consent at any time by sending a message using the contact option described in the privacy policy. Alternatively, you can click on the privacy settings button. If you do not accept cookies, the functionality of our website may be limited.

6.2 Consent Manager Platform (CMP)

On our website, we use a consent management service ("Consent Manager Platform (CMP)") in order to inform you about the cookies and other technologies we use on our website, and to obtain, manage, and document any consent required from you for the processing of your personal data via these technologies. This is necessary pursuant to Art. 6(1) sentence 1 lit. c GDPR to fulfill our legal obligation under Art. 7(1) GDPR, to which we are subject, to be able to prove your consent to the processing of your personal data. The Consent Manager Platform (CMP) used is offered by Pandectes, Pudisoo küla, Männimäe 1, 74626, Kuusalu vald, Estonia, which processes your data on our behalf.

After you submit your cookie declaration on our website, the web server stores the following data: IP address, device information, browser information, selected language, webpage accessed / its URL, date and time of your consent declaration, as well as information about your consent behavior.

In addition, the following technologies are used, which contain information about your consent behavior: Cookies

The data is stored exclusively on the device; no personal data is transmitted to the provider of the Consent Manager Platform (CMP). Your data is deleted after one year, unless you have expressly consented to further use of your data pursuant to Art. 6(1) sentence 1 lit. a GDPR or we reserve the right to a use of data going beyond this that is permitted by law and about which we inform you in this policy.

6.3 Information on Third-Country Transfers (Data Transfer to Third Countries)

We use technologies from service providers on our website whose registered office and/or server locations may be located in third countries, outside the EU or EEA. If there is no adequacy decision from the EU Commission for a given country, an adequate level of data protection must be ensured by other suitable safeguards.

Suitable safeguards in the form of contractually agreed Standard Contractual Clauses of the EU Commission or binding internal data protection rules (Binding Corporate Rules) are generally possible, but require the contracting parties to have previously verified that an adequate level of protection can be guaranteed. According to the case law of the CJEU, it may be necessary to take additional protective measures in this regard.

We have, in principle, agreed the Standard Contractual Clauses issued by the EU Commission with the technology providers we use who process personal data in a third country. Where possible, we also agree additional safeguards intended to ensure adequate data protection in third countries without an adequacy decision.

Notwithstanding this, it may occur that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. For these cases, we ask for your consent pursuant to Art. 49(1) lit. a GDPR to the transfer of your personal data to a third country, where necessary, as part of the cookie consent process.
In particular, there is a risk that local authorities in the third country may, from a European data protection perspective, be granted access rights to your personal data that are not sufficiently restricted, that we as the data exporter or you as the data subject may not become aware of this, and/or that you may not have sufficient legal remedies available to prevent this and/or to take action against such access.

In particular, the following countries are currently among the third countries without an adequacy decision from the EU Commission (non-exhaustive list):

• China
• Russia
• Taiwan

You can find out which third countries we transfer data to in the privacy notices for the respective tool used and/or the consent management service / Consent Manager Platform (CMP) we use.

7. Use of Cookies and Other Technologies

On our website, we use the following cookies and other technologies from third-party providers. Unless otherwise stated for the individual technologies, this takes place on the basis of your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR. Once the purpose has been fulfilled and we stop using the respective technology, the data collected in this connection is deleted. You can withdraw your consent at any time with effect for the future. Further information on your options for withdrawal can be found in the section "Cookies and Other Technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

7.1 Use of Google Services

We use the technologies described below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information about your use of our website automatically collected via Google technologies is generally transmitted to and stored on a server operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Unless otherwise stated for the individual technologies, the data processing takes place on the basis of an agreement between joint controllers concluded for the respective technology pursuant to Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy notices.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the Standard Contractual Clauses of the European Commission.

 Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU in order to derive location data and is then immediately deleted, before the traffic is forwarded for processing on further Google servers. The data processing takes place on the basis of a data processing agreement with Google.

For the purpose of optimized marketing of our website, we have activated the data sharing settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google's services. The sharing of data with Google under these data sharing settings takes place on the basis of an additional agreement between controllers. We have no influence over the subsequent data processing by Google.

For the purpose of optimized marketing of our website, we use the so-called User ID feature. This feature allows us to assign a unique, permanent ID to your interaction data from one or more sessions on our online presences, thereby analyzing your user behavior across devices and sessions.

For web analytics purposes, the Google Analytics extension Google Signals enables so-called "cross-device tracking." Provided your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports on your usage behavior (in particular cross-device user numbers), even if you switch devices. We do not process any personal data in this regard; we only receive statistics generated on the basis of Google Signals.

For web analytics and advertising purposes, the Google Analytics extension enables recognition of your browser when you visit other websites via the so-called DoubleClick cookie. Google will use this information to compile reports on website activity and to provide further services related to the use of the website.

 Google AdSense

Our website markets advertising space for third-party ads via Google AdSense. These ads are displayed to you at various points on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is enabled through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) as well as the automatic assignment of a pseudonymous user ID, with the help of which interests are determined based on visits to this and other websites.

 Google Ads

For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and by means of a pseudonymous cookie ID, based on the pages you have visited. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged in to Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking if you arrived at our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we have defined, such as visiting a webpage or signing up for the newsletter) may be collected, from which usage profiles are created using pseudonyms.

Google Customer Match

To improve our advertising campaigns and to specifically target new and existing customers, we use the "Google Customer Match" feature offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

In this process, the email addresses of customers who have made a purchase with us are anonymized directly within our Shopify system using a cryptographic one-way process (SHA-256 hash) before being transmitted to Google. Only this hashed – i.e. unreadable and non-reversible – data is transmitted to Google. Real names or readable email addresses are not transmitted to Google or to third parties.

Google internally matches the transmitted hash values against its own user data in order to create audiences for delivering personalized advertisements and to form so-called lookalike audiences (similar user groups). We have no influence over the result of this matching process or the subsequent processing by Google.

The data transfer takes place automatically on a daily basis via a direct Shopify-to-Google integration. No third-party provider is involved in the transfer.

Legal basis: Art. 6(1) sentence 1 lit. f GDPR (legitimate interest in efficient and audience-appropriate marketing of our products). You can object to the use of your data for this purpose at any time, with effect for the future, by contacting us using the contact details provided in this privacy policy.

Further information: https://policies.google.com/privacy

 Google Tag Manager

Google Tag Manager allows us to manage various codes and services on our website. When implementing individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). The data processing takes place on the basis of a data processing agreement with Google.

The use of Google Tag Manager makes it possible to integrate various services/technologies.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in effect for all affected tracking tags integrated via Google Tag Manager.

 YouTube Video Plugin

To embed third-party content, the YouTube Video Plugin, used by us in the enhanced privacy mode, collects data (IP address, time of visit, device and browser information), transmits it to Google, and it is then processed by Google, only when you play a video.

7.2 Use of Microsoft Services

We use the technologies described below from Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). The data processing takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Information about your use of our website automatically collected via Microsoft technologies is generally transmitted to and stored on a server operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Further information on data processing by Microsoft can be found in Microsoft's privacy notices.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the Standard Contractual Clauses of the European Commission.

 Microsoft Advertising

For advertising purposes in Bing, Yahoo, and MSN search results, as well as on third-party websites, the so-called Microsoft Advertising Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and by means of a pseudonymous cookie ID, based on the pages you have visited.

For website analysis and event tracking, we measure your subsequent usage behavior via Microsoft Advertising Universal Event Tracking (UET) if you arrived at our website via a Microsoft Advertising advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we have defined, such as visiting a webpage or signing up for the newsletter) may be collected, from which usage profiles are created using pseudonyms. Provided your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "interest-based advertising" setting in your Microsoft account, Microsoft can generate reports on usage behavior (in particular cross-device user numbers), even if you switch devices, so-called "cross-device tracking." We do not process any personal data in this regard; we only receive statistics generated on the basis of Microsoft UET.

7.3 Use of Meta Services

 Use of Meta Pixel

We use Meta Pixel as part of the technologies described below from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). Meta Pixel automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we have defined, such as visiting a webpage or signing up for the newsletter), from which usage profiles are created using pseudonyms. As part of the so-called Advanced Matching process, information is additionally collected and stored in hashed form for matching purposes, which can be used to identify individuals (e.g. names, email addresses, and telephone numbers). For this purpose, Meta Pixel automatically sets a cookie when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous cookie ID. Meta Platforms Ireland will combine this information with further data from your Facebook account and use it to compile reports on website activity and to provide further services related to the use of the website, in particular personalized and group-based advertising.
Information about your use of our website automatically collected via Meta Platforms Ireland's technologies is generally transmitted to and stored on a server operated by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. Further information on data processing by Meta Platforms Ireland can be found in Meta Platforms Ireland's privacy notices.
Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.
The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Certification is in place.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Mexico. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission. Our service providers are located and/or use servers in these countries, for which the European Commission has determined, by decision, that an adequate level of data protection exists: Brazil.
There is no adequacy decision by the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

 Meta Ads Manager

We use Meta Ads Manager to advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Meta Platforms Ireland is responsible for the precise implementation, in particular the decision on the placement of ads for individual users. Unless otherwise stated for the individual technologies, the data processing takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics on visitor activity on our website created via Meta Pixel, we operate group-based advertising on Facebook (by Meta) via Custom Audiences by determining the characteristics of the respective target group. As part of the Advanced Matching process (see above) that takes place to determine the respective target group, Meta Platforms Ireland acts as our processor.

Based on the pseudonymous cookie ID set by Meta Pixel and the data collected on your usage behavior on our website, we operate personalized advertising via Custom Audiences.

Via Conversions (via Meta Pixel or the Conversions API), we measure your subsequent usage behavior for web analytics and event tracking purposes if you arrived at our website via a Meta Ads Manager advertisement. The data processing takes place on the basis of a data processing agreement with Meta Platforms Ireland.

7.4 Other Providers of Web Analytics and Online Marketing Services

 Use of the Vimeo Video Plugin to Embed Third-Party Content

To embed third-party content, the video plugin from Vimeo Inc., 330 West 34th Street, 5th Floor, New York 10011, USA ("Vimeo") collects data (IP address, time of visit, device and browser information), transmits it to Vimeo, and it is then processed by Vimeo. The data processing takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information about your use of our website automatically collected by Google is generally transmitted to and stored on a server operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you visit our website from the EU, your IP address is stored on a server located in the EU in order to derive location data and is then immediately deleted, before the traffic is forwarded for processing on further Google servers. We have no influence over or access to the data processing by Vimeo, including the settings and results of Google Analytics.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the Standard Contractual Clauses of the European Commission.

8. Integration of the Trusted Shops Trustbadge / Other Widgets

Provided you have given your consent to do so pursuant to Art. 6(1) sentence 1 lit. a GDPR, Trusted Shops widgets are embedded on this website to display Trusted Shops services (e.g. quality seal, collected reviews) and to offer Trusted Shops products to buyers after placing an order.

The Trustbadge and the services advertised through it are offered by Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible under data protection law pursuant to Art. 26 GDPR. In these privacy notices, we inform you below about the essential content of the agreement pursuant to Art. 26(2) GDPR.

Within the scope of the joint controllership existing between us and Trusted Shops SE, please contact Trusted Shops directly for data protection questions and to exercise your rights, using the contact options provided in the privacy information. Regardless of this, you can always also contact the controller of your choice. Your request will then, if necessary, be forwarded to the other controller for a response.

 Data Processing When Embedding the Trustbadge / Other Widgets

The Trustbadge is provided via a US content delivery network (CDN) provider. An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which for the USA is available here. Service providers used from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. Insofar as service providers used are not certified under the DPF, Standard Contractual Clauses have been concluded as a suitable safeguard.

When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which also contains your IP address, the date and time of the request, the amount of data transferred, and the requesting provider (access data), and documents the request. The IP address is anonymized immediately after collection, so that the stored data cannot be attributed to you as a person. The anonymized data is used in particular for statistical purposes and error analysis.

 Data Processing After Order Completion

Provided you have given your consent, after completion of an order the Trustbadge accesses order information (order total, order number, and where applicable the product purchased) as well as the email address stored on your device, and your email address is hashed using a cryptographic one-way function. The hash value is then transmitted to Trusted Shops together with the order information pursuant to Art. 6(1) sentence 1 lit. a GDPR.
This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing takes place in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services, or if you do not give your consent to automatic recognition via the Trustbadge, you will subsequently be given the option to register manually for the use of the services, or to conclude the protection as part of a usage agreement you may already have.

For this purpose, after completion of your order, the Trustbadge accesses the following information stored on the device you are using: order total, order number, and email address. This is necessary so that we can offer you buyer protection. Data is only transmitted to Trusted Shops once you actively decide to take out buyer protection by clicking the corresponding button in the so-called Trustcard. If you decide to use the services, further processing is governed by the contractual agreement with Trusted Shops pursuant to Art. 6(1) lit. b GDPR, in order to complete your registration for buyer protection and secure the order, as well as, where applicable, to subsequently send you review invitations by email.

Trusted Shops uses service providers in the areas of hosting, monitoring, and logging. The legal basis is Art. 6(1) lit. f GDPR for the purpose of ensuring smooth operation. Processing may take place in third countries (USA, United Kingdom, and Israel) in this connection. An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which is available for the USA here, for the United Kingdom here, and for Israel here. Service providers used from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. Insofar as service providers used are not certified under the DPF, Standard Contractual Clauses have been concluded as a suitable safeguard.

9. Social Media

 Social Buttons from Facebook (by Meta), Instagram (by Meta), WhatsApp

Social buttons from social networks are used on our website. These are integrated into the page only as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There, for example, you can click the like or share button.

 Our Online Presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest, LinkedIn

Provided you have given your consent to the respective social media operator pursuant to Art. 6(1) sentence 1 lit. a GDPR, when you visit our online presences on the above-mentioned social media, your data is automatically collected and stored for market research and advertising purposes, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that are presumed to match your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and settings options in this regard for protecting your privacy, please refer to the providers' privacy notices linked below. Should you still need help in this regard, you can contact us.

Facebook (by Meta) is offered by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). Information about your use of our online presence on Facebook (by Meta) automatically collected by Meta Platforms Ireland is generally transmitted to and stored on a server operated by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. The data processing in connection with visiting a Facebook (by Meta) fan page takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information about Insights data) can be found here.

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Certification is in place.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Mexico. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

Our service providers are located and/or use servers in these countries, for which the European Commission has determined, by decision, that an adequate level of data protection exists: Brazil.
There is no adequacy decision by the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

Instagram (by Meta) is offered by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland ("Meta Platforms Ireland"). Information about your use of our online presence on Instagram automatically collected by Meta Platforms Ireland is generally transmitted to and stored on a server operated by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. The data processing in connection with visiting an Instagram (by Meta) fan page takes place on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information about Insights data) can be found here.

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Certification is in place.

Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Mexico. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

Our service providers are located and/or use servers in these countries, for which the European Commission has determined, by decision, that an adequate level of data protection exists: Brazil.
There is no adequacy decision by the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: Standard Contractual Clauses of the European Commission.

YouTube is offered by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Information about your use of our online presence on YouTube automatically collected by Google is generally transmitted to and stored on a server operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the Standard Contractual Clauses of the European Commission.

Pinterest is offered by Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland ("Pinterest"). Information about your use of our online presence on Pinterest automatically collected by Pinterest is generally transmitted to and stored on a server operated by Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists.

Our service providers are located and/or use servers in countries outside Switzerland, the EU, and the EEA. There is no adequacy decision by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the Standard Contractual Clauses of the European Commission.

LinkedIn is offered by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). Information about your use of our online presence on LinkedIn automatically collected by LinkedIn is generally transmitted to and stored on a server operated by LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

Our service providers are located and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined, by decision, that an adequate level of data protection exists: USA.

The adequacy decision for the USA serves as the basis for the third-country transfer, provided the respective service provider is certified. Certification is in place.

10. Contact Options and Your Rights

10.1 Your Rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us, to the extent specified therein;
• pursuant to Art. 16 GDPR, the right to request the immediate correction of inaccurate or completion of your personal data stored by us;
• pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is required
  • to exercise the right of freedom of expression and information;
  • to fulfill a legal obligation;
  • for reasons of public interest; or
  • to assert, exercise, or defend legal claims;
• pursuant to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, provided that
  • the accuracy of the data is disputed by you;
  • the processing is unlawful but you refuse its deletion;
  • we no longer need the data, but you need it to assert, exercise, or defend legal claims; or
  • you have objected to the processing pursuant to Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to request its transfer to another controller;
• pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work, or of our company headquarters, for this purpose.

Right to Object To the extent that we process personal data as explained above in order to safeguard our legitimate interests, which predominate within the context of a balancing of interests, you can object to this processing with effect for the future. If the processing takes place for direct marketing purposes, you can exercise this right at any time as described above. If the processing takes place for other purposes, you only have a right to object where reasons arise from your particular situation. After you exercise your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims. This does not apply if the processing takes place for direct marketing purposes. In that case, we will no longer process your personal data for this purpose.

10.2 Contact Options

If you have any questions about the collection, processing, or use of your personal data, about information, correction, restriction, or deletion of data, or about withdrawing consent given or objecting to a particular use of data, please contact us directly using the contact details in our legal notice (Impressum).

 

Last updated August 27, 2026